A leading global Clinical Research Organization (CRO), specializes in providing comprehensive clinical research and biopharmaceutical services, including contract research, consulting, medical communications, and technology solutions. Serving the worldwide pharmaceutical, biotechnology, and medical device industries, CRO is dedicated to advancing innovative therapies to improve global health.
Business Challenges
CRO faced significant challenges with their outdated, in-house patient recruitment system, which lacked the flexibility and scalability needed to meet modern demands. The legacy system resulted in inefficient processes, limited visibility into recruitment performance, and a subpar experience for both patients and volunteers. CRO sought to develop a digital patient recruitment solution to enhance productivity, improve stakeholder satisfaction, and provide real-time analytics for better decision-making.
Cloudbyz Solution
To address these challenges, Cloudbyz implemented a comprehensive and scalable patient recruitment solution integrated with Customer’s legacy system. Key components of the solution included:
- Recruitment Portal: A centralized platform for managing all recruitment activities, enabling seamless interaction with patients and volunteers.
- Salesforce Marketing Cloud Integration: Enhanced engagement through personalized and automated communication campaigns.
- Twilio SMS Integration: Real-time updates and notifications to keep patients and volunteers informed and engaged.
- Amazon Connect Integration: Streamlined communication and support services to ensure a smooth recruitment experience.
- Study Setup & Volunteer Data Segmentation: Advanced tools to streamline study configuration and effectively segment volunteer data for targeted recruitment.
- Recruitment Campaign Management: A robust framework to manage and optimize recruitment campaigns, ensuring alignment with study timelines and goals.
Key Benefits and Metrics
By transitioning to the Cloudbyz Patient Recruitment solution, CRO achieved significant improvements across various key performance indicators (KPIs), driving operational efficiency and enhancing patient experience.
- 30% increase in show up rate and 35% reduction in dropouts
- Recruitment campaign launch in less than a day (80% faster)
- 75% accuracy in volunteer segmentation
- 50% Increase in Recruitment Efficiency: Automated workflows and integrated communication channels reduced manual effort and accelerated recruitment cycles.
- 75% Reduction in Recruitment Costs: Digitized processes and improved resource allocation significantly decreased the costs associated with recruitment and volunteer management.
- 3x Improvement in Patient and Volunteer Engagement: Personalized communication and streamlined interactions led to higher satisfaction and retention rates.
- 100% Real-Time Visibility into Recruitment KPIs: Advanced analytics and reporting capabilities provided stakeholders with actionable insights to monitor and optimize recruitment strategies.
Scalable Global Solution
With the Cloudbyz Patient Recruitment solution, CRO is now equipped to scale its recruitment efforts globally, meeting increasing demands and expanding its reach. The modernized platform has transformed CRO’s recruitment process, enabling them to deliver a superior experience to patients and volunteers, while achieving faster, more cost-effective recruitment outcomes.
Conclusion
CRO’s partnership with Cloudbyz has been pivotal in overcoming the limitations of their legacy system, enabling a digital transformation that supports their commitment to advancing clinical research. With Cloudbyz’s innovative solution, CRO is positioned to meet the evolving needs of the global clinical research landscape with agility and excellence.
